smart Launches a new Unbig Ad

MONTVALE, N.J., Sept. 19, 2011 /PRNewswire/ -- smart, the quirky, iconic vehicle that created the microcar segment in the U.S. gets its first primetime television appearance tonight with the debut of a new advertising campaign. The campaign is the first part of an extensive marketing platform designed to create broader awareness for the smart car – and its mindset -- among American consumers.

The campaign, which will run on network, national cable and spot TV as well as online, consists of two spots: "unbig," which premieres today, and "unclutter," which will premiere in October. A custom live commercial will air tonight on Jimmy Kimmel Live. Ads will also run during the fall season premiere of shows such as Dancing With the Stars, NCIS: LA, New Girl, Grey's Anatomy, Fringe, CSI: Miami among others. The spots will also rotate through national cable and spot TV.

To see more of the article, to see the ad via youtube, to see smart's new facebook and twitter images simply click here:

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